Maritz Builds Loyalty with Modern Incentives

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When we look at the engagement and loyalty space and the evolution of that, I think a lot of that continues to be us needing to live into a couple of key themes.

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One is personalization.

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I think another one is around digital first.

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And those two things I think Onbe really helps us deliver and being able to provide both that choice as well as that very much digital first experience for our clients.

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I'm Michelle Turner and I am with Martiz.

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I am the Vice President of Product Management.

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We have partnered with Onbe for quite a few years.

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Part of what we're trying to do is to incent and motivate both channel partners, employees and end consumers.

0:46
And one of the things that we need to do for them is to continue to provide them with incentives that are both relevant and immediate.

0:55
And in order for us to succeed on that, we need to be providing that choice.

1:02
As we look at Onbe, they allow us to provide that level of choice to our end clients, whether that be through, you know, a consumer who might want A to use a digital wallet immediately or that might be a channel partner who wants to reinvest in their business.

1:21
One of the reasons why we continue to partner with Onbe is their ability to listen to us and to take action upon that feedback.

1:31
There are lots of organizations and partners that might ask for feedback, but they don't always necessarily incorporate that feedback into their product, into the road map, into their vision.

1:42
And so one of the things that we were struggling with over this past year is the complexity of the KYB process.

1:48
And when we provided that feedback to Onbe, they incorporated that into the road map.

1:54
And actually this year have simplified that process and I believe have removed about 40% of the previous steps, which for our clients allows us to have faster set up.

2:05
We're able to bring on new segments of customers for our clients much, much more quickly.

2:11
And it's just given an increased level of satisfaction.