By Tracy Monson, CPO
When it comes to delivering payment solutions and experiences in our changing world, partnership is everything. As Chief Product Officer of Onbe, I’m passionate about developing innovative solutions that help our partners and customers create payment experiences for the demands of today’s digital economy. But what elevates our industry-leading technology is the multitude of services we provide to support our partners as they expand in the payment space.
According to recent research by Accenture, 77% of partners that work with technology providers said that they have more provider choices now than they did three years ago. At Onbe, we don’t take that for granted. In the fast-growing fintech landscape, our partners can afford to be selective about who they work with: increasingly, organizations that have a deep understanding of their needs, provide end-to-end experiences and services rather than point solutions, and assist in driving long-term objectives such as digital transformation.
With over 25 years in the business, Onbe has long brought our expertise to the mission of supporting our partners through their challenges and opportunities. But as we’ve expanded the breadth of channel partners we serve—including marketing service providers and, more recently, independent software vendors and financial institutions—we saw the need to formalize and integrate the partner services we provide. Our new, more holistic strategy is called Special Onbe Partner Services, affectionately known as Special OPS. By bringing into alignment our many services, from product marketing to demand generation to sales support, Special OPs is better equipped to power partner and end-user wins and to replicate these wins at scale.
What makes Special OPS so special? I’d have to say it’s the relationships—among the many teams at Onbe that work together to make every payment program a success; between Onbe and the partners who rely on our unique expertise; and with our partners’ end customers and recipients, who also benefit from the range of services we provide. Through the power of relationships, the cross-functional teams that comprise Special OPS are ready to help our partners capture every opportunity—and create new opportunities by expanding to other verticals and solution areas.
By providing timely consultation and support—and by having the agility to respond quickly to changing market needs—Special OPS amplifies the power of fintech and our partners’ stories. Our partners can use us to help communicate the benefits and use cases of our solutions to their end customers, including through their blog, social media channels, and events. They can rely on Onbe for RFP and pricing support. They can take part in valuable co-branding opportunities with us. They can pull us in for assistance with educating and motivating their sales force. And the list goes on. In short, we provide the repeatable playbook, timeline, expertise, and collateral that partners need to turn payments into an engine of growth.
Just as importantly, we can help our partners’ end customers and recipients get more out of every payment. The majority of partners surveyed by Accenture agreed that the biggest benefit of collaborating with a provider is creating more complete solutions to meet their customers’ needs. By working with a fintech partner, organizations will be ready to equip their enterprise customers for success with cost-effective, scalable payment solutions while unlocking popular modalities, from real-time disbursements to mobile wallets, that fit their recipients’ increasingly digital-first lives.
I’m proud of Onbe’s ability to keep expanding what we offer our partners—and of our passion for service, which shines through at every phase of the partner journey. In an era defined by choice, we’re committed to earning our place as the obvious choice for our partners.