Latest research from leading fintech provides new vision for incentive programs by prioritizing incentive choice, speed and value
CHICAGO & PHILADELPHIA – November 7, 2022 – Onbe, a leading corporate disbursements fintech company, today shared the findings of its 2022 State of Incentives survey, polling more than 750 U.S. consumers about their shopping behavior and incentive preferences.
The findings offer direction for businesses looking to find, build and nurture relationships with consumers. Among the responses, the survey found that 91% of consumers have higher satisfaction with a brand if it offers incentive programs, and 70% are likely to make an additional purchase if incentives are accessible (e.g., discount, coupon, cash rebate). As for what makes a strong incentive offer – consumers rank choice, value and speed as the top three most important aspects – and digital incentives (77%) are far preferred over non-digital (23%).
“The drive to innovate payment speed and choice through digital modalities is crucial to both consumers and businesses alike,” said Bala Janakiraman, CEO of Onbe. “We empower businesses with the insights and the tools that meet consumers where they are in today’s on-demand economy through our digital-led incentive programs and payment offerings that help clients deliver on consumer expectations and preferences to create a better, more satisfying experience.”
Key survey findings around consumer behaviors and preferences when it comes to shopping include the following:
With more than 25 years of industry experience and offices in Chicago, Philadelphia and London, Onbe is a fintech that manages and modernizes customer and workforce disbursements for corporate clients ranging from mid-market to the Fortune 500. Onbe’s team of experts and technology platform offers clients a turnkey solution to offload their entire B2C payment operations, relieving them of the cost, complexity and risk that come with orchestrating these payments in-house. Backed by top-tier investors, Onbe delivers on today’s consumer expectations for instant, digital and seamless payments. To learn more, visit www.onbe.com and follow us on LinkedIn.