Case Study
min read

Agricultural Manufacturer Drives Sales with $68 Million in Incentive Payouts

An American manufacturer of agricultural machinery has long relied on incentives to motivate employees and drive sales across its various divisions and dealerships. Ready to modernize its payment process, the company transitioned from its existing sales incentive program to a custom solution from Onbe featuring improved efficiency, security and a more convenient participant experience.

Published on
June 20, 2024

The Opportunity

The company saw the opportunity to streamline its sales incentive program with a modern solution featuring enhanced fraud protection, compliance capabilities and customer service.  

The Solution

The client’s new solution features custom-branded, reloadable plastic cards providing improved security and convenience for program participants. The company also benefits from end-to-end program management by Onbe, including: 

  • OnbeGuard(SM)— Onbe’s fraud prevention tool mitigates risks and enhances user authentication in real time with progressive analysis of over 2,000 unique behavioral data points. 
  • StateSmart(SM)—Onbe’s proprietary escheatment solution reduces the risk and administrative burden of managing unclaimed property. 
  • Customer service—Onbe provides 24/7/365 customer service, ensuring a smooth experience for cardholders.  


After implementing its new and improved sales incentive solution in 2022, the client saw its payment issuance grow from 53,000 to 60,000 incentives year over year. Over the last two years, the company has issued a total of $68 million in sales incentives—driving agricultural equipment sales while providing rewarding employee experiences. 

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